Accelerate Cleveland Manufacturing
Skoda Minotti

The Accelerate Cleveland Manufacturing Growth Workshops, presented by Skoda Minotti, is designed for manufacturing and other industrial companies. Learn from peers and industry professionals current best practices needed to overcome barriers to growth and improve business results.


Value Based Pricing for Manufacturers

If your company is one of the 63% of manufacturing firms that uses a cost-plus pricing strategy, now is the time to rethink your approach. Cost-plus pricing leaves money on the table and short circuits sales opportunities. Manufacturers can leave 2 to 4 margin points left unrealized by the way they set prices.

Value based pricing can help you capture the revenue and profit margins that you truly deserve. Buyers are increasingly demanding more value from their suppliers. A value based pricing approach highlights that value and sets prices that factor competing alternatives and real economics for the customer.

Join us for this roll-up-your-sleeves workshop with pricing leader, Ralph Zuponic of Price Point Partners. During the workshop he will guide you through the steps of value based pricing, so you can

  • Learn how value pricing works and how it can be applied to your business
  • Identify your firm's economic value that will resonate with buyers

Bring your laptop to receive a value pricing tool to work on your actual pricing challenges.

About Our Speaker
Ralph Zuponcic

PricePoint Partners president and co-founder Ralph Zuponcic has extensive experience in pricing management consulting with companies in a wide variety of industries including, but not limited to, industrial equipment, medical devices and disposables, specialty industrial tapes and adhesives, medical software, rubber and polymer products, ceramic materials and automotive supplies. His expertise in managing pricing initiatives delivers solid financial results to Fortune-listed companies and midsize firms.

Now a national authority on strategic pricing, Ralph is a frequent guest lecturer at The Ohio State University Fisher College of Business, and he has spoken about strategic pricing management at major universities, associations and companies across the country. He has also been featured in publications including The Wall Street Journal, Industry Week, Fortune Small Business, CFO Magazine and Marketing News.

PricePoint Partners, founded in 1998, is a pricing management firm that provides processes, tools, expertise and resources to manage pricing initiatives for manufacturers and distributors. The firm focuses on leveraging value based pricing opportunities to improve earnings, company value, and cash flow.

Ralph serves on the board of directors of Blossom Hill, a nonprofit Cleveland-based organization that provides homes and care for individuals with developmental disabilities.

About Accelerate Cleveland Manufacturing

Funded by the Cleveland Foundation, Accelerate Cleveland Manufacturing is a collaboration between MAGNET and WIRE-Net that focuses on challenges facing manufacturers. The goal is a stronger urban manufacturing community that is growing and investing locally, and capable of providing more jobs to qualified residents.

Initiative funded with generous support from The Cleveland Foundation
Accelerate Cleveland Manufacturing