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November 4, 2009

Table of Contents

Aerospace Supply Chain:
The Final Frontier

Manufacturing Your Brand

How Marketing Can
Boost Your Sales

New Members

WIRE-Net's Mission

WIRE-Net strengthens manufacturing to create healthy communities and fuel economic growth.

We provide expertise that is responsive to manufacturing related businesses and their employees.

WIRE-Net connects leaders to each other and engages them in their communities.

WIRE-Net:
Where Manufacturing Matters.

The views expressed in WIRE-Net's eNewsletter do not necessarily reflect those of our member companies or funders. To express your opinion or concerns, please contact John Colm at 216.588.1440, ext 105.

Becoming a Supplier to the Aerospace Industry

On October 13th, WIRE-Net partnered with Ohio Aerospace Institute (OAI) to present a lunch forum for manufacturers interested in entering the aerospace supply chain. 85 participants got the chance to hear from and meet representatives from the Boeing Company, Brush Wellman, and Goodrich Corporation on the expectations of the top tiers and Prime Contractors. Here is just some of what they heard:

• New supplier opportunities for manufacturers near $10M and above do exist.
• Click here to read more

Manufacturing Your Brand

By Bruce Felber, MAS

Kodak, Coca-Cola, McDonalds, Wal-Mart, Harley-Davison and, Crest. Brand names we all recognize that paint a picture in our mind just by the mention of their names or seeing their logos. That is the power of the brand, an image that can withstand the test of time. If I mention Microsoft, Dell, HP and, iPod you know exactly what they stand for. It is pretty easy in consumer circles to appreciate the power of brands.

Well, what about business-to-business, and even more specific, manufacturing? Do you think your brand is just as important if you're a manufacturer? You might be saying to yourself that you sell to a narrow market so only those people should know my products or services. You could not be more wrong.

Click here to read the full article.

Sales and Marketing
Two Workshops for Manufacturers

If you read the previous article by WIRE-Net member Bruce Felber, you'll understand why marketing is becoming more and more important for manufacturers. WIRE-Net is responding to the need with two separate workshops to give manufacturers the tools they need to increase sales.

First, on November 11th, we'll wrap up our well-received, six-part series on Sales and Marketing with Practical, Tactical How To's for Boosting Sales and Growing Your Business in 2010. Even if you haven't attended any of the previous workshops, you'll still want to join us to learn:

• The Top 10 Selling Mistakes manufacturing marketers make and how to avoid them
• How to prioritize marketing activities most directly tied to supporting your sales efforts
• Click here to read more

Then, on November 17th, we're serving up a one-two punch that will sharpen your street fighting skills to bring new business, customers, and profits to your manufacturing company.

1. Marketing guru, Jeff Slutsky, president and founder of Street Fighter Marketing^®, and author of Street Fighter Marketing, leads with a mean jab!
2. Treasurer of the State of Ohio, Kevin L. Boyce, hits hard with a sharp right cross!

Click here to find out what they'll talk about!

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